The USC School of Architecture will continue its exploration of XED (executive education) this summer by offering over 30 one- and two-day courses from May 19th through August 5th, 2011. Courses are targeted toward the continuing education needs of a broad range of practicing professionals in the design and building industries – however all disciplines are welcome. The emphasis will be on new trends, techniques, innovations and emerging knowledge/practice areas.
KAA's own Grant Kirkpatrick along with fellow course-coordinators Gerard Furbershaw (LUNAR) and Mark Rios (Rios Clementi Hale Studios) will be teaching the following two-day course:
Design Creates Value:
Leveraging, Diversifying and Monetizing Design Through Alternative Design Practice Models.
Date: Thursday, June 2nd and Friday, June 3rd 2011
Time: 9am-5pm
CES/AIA LU 14 units
Design is the currency of the future. A business, community,
institution or government without a design agenda will soon find itself
well behind the social and cultural curve in this “Age of Aesthetics.”
Design is quickly becoming the only distinguishable differentiator in a
saturated, media-driven world. As such, design creates value. The
demand for design now permeates virtually every essential component of
a healthy, forward-thinking society, and architects who diversify their
practices can establish new competitive advantages. This program brings
together recognized experts who have expanded their practices beyond
traditional architecture and design services into product design,
integrated design experiences, and branding and identity. Through their
shared experiences and industry insights, you will gain knowledge of
proven approaches to maximizing design opportunities and monetizing
design, alternate fee structures, angel investing in the design
industry, royalties and licensing, and multidisciplinary design
practice. A second day will focus on applications and feature a
breakout session that will put your new skills to work in an
inspirational team environment – the perfect storm for design
entrepreneurs. Learn more.
Register for XED 2011 Online